GARY, IA
Identity
2020
Rebranding the #28th Worst City in America
LOGO
Concept
The logo was made to represent a light source, as those that commonly shine through the abandoned buildings that line the majority of Gary's streets. Digging deeper, the icon represents an asterisk encouraging residents and tourists to discover below the surface of what Gary has to offer.
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Check out the full identity including exclusion zones, minimum sizes, and incorrect uses here.
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Just for fun
check out some shots from my rejection pile.
